Making Donations

The ways in which charities get their money is to encourage people into making donations and contributions.  These are often small scale encouragements such as charity worker workers standing outside shopping centres with collection pots asking for any sort of loose change.  Often they can be slightly larger campaigns such as people doing sponsored runs or other sporting charity events where people get involved, donate some money and spread the message about the charity.  Large scale one off sporting charity events often occur, where the gate receipts money is given to the charity.  For example the Liverpool FC often hosts commemorative charity football matches where ex-players play against celebrities in order to attract people to come down and support the Hillsborough disaster charity.

Some charities though, advertise on a national scale all year round, not just for one off events.  A great example for this is within health care, both human and animal welfare.  Organisations such as Cancer research and the RSPCA are big charities and advertise nationally via many sources, particularly via television ads asking for donations.  These adverts are always very emotive and try to pull on out emotional side in order to almost make us feel guilty about not donating.  There is nothing wrong with this, as they are doing it for the right reasons and there is a line they do not cross.  Nevertheless, they try and force us into making donations by making the adverts personal.  The adverts often include an ill looking child and give him or her a name to make us feel like we know them.  By making us feel attached to the child they are hoping that we then make donations.